An important first step in solving any problem is to accurately identify the root cause of the problem and any potential solutions. For petroleum marketers with a mobile payment solution in place, looking at the entire ecosystem, evaluating where improvements could be gained, and looking at what solutions reside in...
Loyalty For Fuel Retailers Has Never Required More Decisions
For Convenience and Fuel Retailers, navigating the minefield of considerations that need to be thought of in relation to Loyalty and Consumer Engagement, surrounding business impacts and business decisions should not be taken lightly. Adding an outside view that has significant industry experience as early as possible in your internal...
What’s Holding Up Contactless Payments in the US?
Contactless payments in the US have been lauded for years as the next consumer payment trend. Aside from a few very large retailers and transit use in cities like New York, Boston and Chicago, however, there are not many merchants that accept contactless payments in today’s market. This post will...
Voice Assistants: A New Mobile Frontier for Merchants, Part II of II
In my previous article, we took a look at the rise in adoption of voice-activated personal assistants by consumers. This follow-up will examine the effect that the rise in voice assistant adoption will have on the merchant landscape. Voice-activated assistants, such as Amazon’s Alexa and Apple’s Siri, are allowing consumers...
Cashiering Enters the Mobile Age
The following has been re-posted from Convenience Store Decisions. The original article can be found here. Hand-held devices aren’t just convenient; they are the secured cash registers of the future. By Ed Collupy Looking back, I always wanted the opportunity to checkout a customer using a brass cash register,...
Forecasting the Future of Digital Wallets
The question of digital wallet acceptance is a tired one – but for many merchants a decision they might want to reconsider. Stored credentials, defined as a system or service that stores multiple payment methods for use across multiple websites, is not a new concept. In fact, many would say...
The Voice Assistant: A New Mobile Frontier for Merchants, Part I of II
Voice activated personal assistants like Amazon’s Alexa or Apple’s Siri have exploded onto the scene. It’s expected that by 2022, 50% of US households will have at least one smart speaker with personal voice assistant capability.[1] While the number of devices in use is huge, the functionality they currently offer...
Moving Forward With Payment Technology
The following has been re-posted from C-Store Decisions. The original article can be found here. As EMV implementation wraps up, retailers must consider where mobile payment solutions are headed. By Ed Collupy The baseball season is in full swing and I’m reminded as I continue to think about card payments...
Spotlight on Loyalty: Part II of II
Loyalty and the Consumer Experience This is Part 2 of a 2-part series. Part 1, "Five Assumptions That Will Doom Your Loyalty Program," can be found here. Corporate loyalty programs are designed to drive consumers to spend additional funds and to encourage consumers to be loyal enough to their brand...
The Pitfalls to a Siloed Mobile Approach
An All Too Frequent Scenario You have a popular loyalty program in place. The overall adoption and use isn’t as high as you might like, but those who participate are extremely loyal. Your company is also rolling out a new mobile app for your customers in the coming months, but with...
Social Commerce: The New Customer Service
When we discuss the future of digital commerce, we can reasonably predict where we expect it to go. We know that tap-and-pay, the Internet of Things and the universal mobile wallet will continue to be formidable topics. At this point, we don’t know what shape digital commerce will take— which...
Apple Pay: Not Yet Simple
We spend increasingly more time with our faces buried in our smart phones. We rely on our devices to socialize, stay current, or save us a minute or two in our crazy, stressful lives. So when Apple Pay launched in October 2014, promising a secure, simple payment solution to replace...
