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      Tag: member journey

      The Paradox of Data Collection

      The latest trends in the consumer engagement sphere are tracking toward a commercial environment in which brands maintain unique relationships with individual consumers. The loyalty wires of late have been buzzing with words like personalization, one-to-one and clienteling, all of which point to the notion of a brand providing valued consumers with a custom-tailored experience.…

      February 21, 2020 by Daniel Kahan No comment(s) DIGITAL+, LOYALTY+ data collection, GDPR, loyalty consultant, member journey
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      221 North LaSalle Street Suite 1325 Chicago, IL 60601
      1-312-873-3300
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