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      Tag: Loyalty

      Is Subscription Loyalty a Fit for Your Consumer Base?

      In this article, the first in our two-part series on subscription loyalty in convenience and retail fuel, we’ll address how to go about evaluating whether a paid tier is right for your program.

      November 16, 2020 by Daniel Kahan No comment(s) DIGITAL+, LOYALTY+, PETRO+ Consumer Engagement, convenience and fuel, CRF, Loyalty, loyalty programs, paid membership, subscription, subscription loyalty
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      The Challenges of Being a Marketing Professional

      Being a marketer often feels like living in a Holiday Inn Express commercial.  An employee you’ve never seen before walks up to your desk and offers some advice: “I think you should make the logo bigger and use some glitter.” “I’m sorry, you don’t look familiar.  Are you new in the marketing department?” “No, I’m…

      October 22, 2018 by wcapra No comment(s) CAPRAplus, LOYALTY+, PAYMENTS+, PETRO+, RETAILSYSTEMS+ Convenience Store, Loyalty, Payments, Petroleum
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      NACS Show: Innovating Like a Start Up

      The following originally appeared in Convenience Store Decisions and features W. Capra Senior Consultant, Jim Duboyce. Sheetz aims to empower an incubator team to strategize new initiatives for Sheetz that will position it for the future. In a Sunday, Oct. 7 educational session on innovating like a start up, Moderator Jim Duboyce, senior consultant, W. Capra Consulting,…

      October 9, 2018 by wcapra No comment(s) CAPRAplus, DIGITAL+, LOYALTY+, PETRO+, RETAILSYSTEMS+ Convenience Store, innovation, Loyalty, Payments, Petro
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      Loyalty Points to Ponder

      The following originally appeared in Convenience Store Decisions and is written by W. Capra Executive Consultant, Ed Collupy. When considering a new loyalty program, asking the right questions can help you determine which option is best for your business. Many convenience operators have their own experiences they can rely on related to loyalty programs either from…

      October 9, 2018 by wcapra No comment(s) CAPRAplus, LOYALTY+, PETRO+, RETAILSYSTEMS+ brand loyalty, C-Store, Convenience Store, fuel, Loyalty, Petroleum
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      Engaging Consumers to Develop Fuel Brand Loyalty

      Differentiation in an Undifferentiated Market Merchants realize that having a loyalty program is a standard requirement and not an added feature in consumer eyes, but the structure of their loyalty offerings can differ between verticals and between merchants operating in the same vertical. In the fuel sector specifically, it can be difficult to create a…

      August 28, 2018 by wcapra No comment(s) LOYALTY+, PETRO+ coalition, Consumer Engagement, convenience, differentiation, FRN, fuel, fuel and convenience, fuel rewards, Loyalty, Major Oil, plenti, shell
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      Should Your Organization Find a Loyalty Partner?

      If a loyalty member is part of competitor programs as well, are they actually loyal? In many verticals, consumers follow incentives to register for competing loyalty programs. This is because, for large merchants, a loyalty program in and of itself can no longer be considered a competitive advantage—a loyalty program is a minimum requirement for…

      March 21, 2018 by wcapra No comment(s) DIGITAL+, LOYALTY+ american express, brand loyalty, coalition, competitive advantage, Consumer Engagement, crossover rewards, customer engagement, delta, Loyalty, loyalty coalition, loyalty partner, loyalty partnership, Loyalty Program, loyalty programs, plenti, starwood, value prop, value proposition
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      The Loyalty Sweet Spot

      What’s the sweet spot of a loyalty program? If you asked a consumer, you may get a far different answer than if you asked a business. The consumer wants: free items (that they would typically buy anyway) rewarding their current behaviors and shopping frequency at the places where they shop most frequently. A business wants…

      February 21, 2018 by wcapra No comment(s) DIGITAL+, LOYALTY+ Chipotle, Chiptopia, Consumer Engagement, customer engagement, KPI, Loyalty, Loyalty Program, loyalty programs, Retail ROI, rewards, ROI, Starbucks
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      Spotlight on Loyalty: Part II of II

      Loyalty and the Consumer Experience This is Part 2 of a 2-part series. Part 1, “Five Assumptions That Will Doom Your Loyalty Program,” can be found here. Corporate loyalty programs are designed to drive consumers to spend additional funds and to encourage consumers to be loyal enough to their brand that they are willing to…

      May 17, 2017 by wcapra No comment(s) LOYALTY+ Brand Strategy, capraplus, Consumer Engagement, Consumer Loyalty, Loyalty, mobile payments
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      Spotlight on Loyalty: Part I of II

      5 assumptions that will doom your loyalty program Loyalty programs are the cherry on a sundae; consumers come to expect them when making everyday purchases.  While companies commit financial and employee resources to build loyalty programs, they must remember those programs are the cherry; not the ice cream, the bowl or even the hot fudge. …

      May 11, 2017 by wcapra No comment(s) LOYALTY+ capraplus, Consumer Engagement, Loyalty, loyalty programs, W.Capra
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      Value in Loyalty Programs

      Perceiving Value Any loyalty program introduced to market must of course add value to a merchant’s brand. To gain traction, however, it’s required that consumers perceive value in the program as well. Consumers typically choose where to shop based on quality, convenience, service and price. In a recent survey conducted by Colloquy, consumers cited understandability…

      September 26, 2016 by wcapra No comment(s) LOYALTY+ Consumer Engagement, Loyalty, Loyalty Program, ROI, Value
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      Adopters and Adapters

      Loyalty, I noticed as the miles on my odometer increased, takes on many forms. The following is re-posted from Convenience Store News.   My recent business travels took me by my city neighborhood grammar school. It reminded me of the many yearly assignments to write a story about my summer vacation. My travels these past…

      September 19, 2016 by wcapra No comment(s) LOYALTY+, PETRO+ adoption, Loyalty, POS
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      Cover Charge? I Have to Pay to Get into this Club?

      The other day I heard someone refer to Amazon’s Prime Membership as a loyalty club. It took me by surprise. I always thought of Prime as more of a membership club – they charge a fee, so how can it be a loyalty program? At first I dismissed the term as a generic label to…

      April 13, 2016 by wcapra No comment(s) LOYALTY+ amazon, customer service, exclusivity, Loyalty
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