The latest trends in the consumer engagement sphere are tracking toward a commercial environment in which brands maintain unique relationships with individual consumers. The loyalty wires of late have been buzzing with words like personalization, one-to-one and clienteling, all of which point to the notion of a brand providing valued consumers with a custom-tailored experience.…
Tag: GDPR
Whitepaper: Data Privacy
From the Target and Home Depot breaches to Marriott’s most recent breach weeks ago, data breaches are becoming a near-daily part of the standard news cycle. In response to the increasing concern over consumer data privacy, numerous government entities are evaluating and drafting consumer data privacy protection laws. The European Union was a first mover…