The following has been re-posted from Convenience Store News. The original article can be found here. Targeting the Most Important Technology Investments By Angela Hanson – 12/13/2018 NEWARK, N.J. — Technology touches nearly every aspect of convenience retailing today, from loyalty programs to promotions to the point of sale and beyond. As a result, convenience store…
Tag: fuel and convenience
Engaging Consumers to Develop Fuel Brand Loyalty
Differentiation in an Undifferentiated Market Merchants realize that having a loyalty program is a standard requirement and not an added feature in consumer eyes, but the structure of their loyalty offerings can differ between verticals and between merchants operating in the same vertical. In the fuel sector specifically, it can be difficult to create a…