Even without a full-blown AI usage program, giving employees clear direction on where and how AI can be used within your company is crucial. Concerns about consumer privacy, business trade secrets, non-disclosure agreements, the use of copyrighted information, and even the accuracy of ChatGPT’s output need to be addressed in...
First-Party Data Monetization in Convenience and Energy
Many convenience and energy retailers are sitting on a valuable asset that they have not yet fully monetized: first party data. This data, collected from consumer interactions and transactions, can unveil valuable insights into consumer behavior and preferences.
What does the Kroger-Albertsons merger have to do with a Retail Media Network and why does this matter for retailers?
Kroger has been able to tie 96% of their customer transactions to their loyalty rewards card. This scale of addressable consumer data is extremely valuable to marketers of consumer-packaged goods as it can be used to target specific consumers with the right messages about brands or products that are already...
Personalization and Real-time Messaging
The breadth of benefits that personalization can offer range from increasing customer satisfaction by tailoring experiences and product recommendations to elevating conversion rates by presenting relevant content, offers, and recommendations.
Using Data Sciences to Understand Your Business
To maximize the efficacy of your data, you need to set an action plan that the data should inform from the moment of collection. To do this to the fullest, it’s essential to stay ahead of market trends and data science techniques. Where merchant organizations have identified a problem to...
Does Your App Accept the New Consumer Currency – Data?
Consumers are offering data, a new currency, in exchange for truly exceptional experiences. Like monetary currencies, the value consumers receive for this new currency will vary, depending on where they exchange it. To succeed, your app must offer an experience in line with consumer value exchange rate expectations. Mobile apps...
