Consumers are offering data, a new currency, in exchange for truly exceptional experiences. Like monetary currencies, the value consumers receive for this new currency will vary, depending on where they exchange it. To succeed, your app must offer an experience in line with consumer value exchange rate expectations. Mobile apps are changing consumer behavior Consumers…
Tag: data exchange
Winning with Electronic Invoices
The following has been re-posted from Convenience Store Decisions. The original post can be found here. Electronic invoices offer clear and measurable benefits and are supported by Conexxus EB2B Working Group, but there’s a need for more supplier engagement. By Ed Collupy Store managers, cross functional retail headquarter teams, merchandise and consumer packaged goods suppliers,…