The following article has been re-posted from Convenience Store Decisions. The original posting can be found here. Create a powerful customer experience solution where the customer can easily identify and manage their relationship with your brand. By Ed Collupy These were insights & remarks I prepared for a session on...
Social Commerce: The New Customer Service
When we discuss the future of digital commerce, we can reasonably predict where we expect it to go. We know that tap-and-pay, the Internet of Things and the universal mobile wallet will continue to be formidable topics. At this point, we don’t know what shape digital commerce will take— which...
Cover Charge? I Have to Pay to Get into this Club?
The other day I heard someone refer to Amazon’s Prime Membership as a loyalty club. It took me by surprise. I always thought of Prime as more of a membership club – they charge a fee, so how can it be a loyalty program? At first I dismissed the term...
