For Convenience and Fuel Retailers, navigating the minefield of considerations that need to be thought of in relation to Loyalty and Consumer Engagement, surrounding business impacts and business decisions should not be taken lightly. Adding an outside view that has significant industry experience as early as possible in your internal discussions will pay huge dividends…
Tag: Convenience Store
POS Systems Advance
The following has been re-posted from the April 2019 edition of Convenience Store Decisions. Don’t blink. It’s only been two months since NRF’s Big Show, where I thought I had learned everything happening with point-of-sale (POS) systems that could possibly impact the convenience and petroleum industry. Well, as time moves on, I’ve learned even more…
Targeting the Most Important Technology Investments
The following has been re-posted from Convenience Store News. The original article can be found here. Targeting the Most Important Technology Investments By Angela Hanson – 12/13/2018 NEWARK, N.J. — Technology touches nearly every aspect of convenience retailing today, from loyalty programs to promotions to the point of sale and beyond. As a result, convenience store…
The Challenges of Being a Marketing Professional
Being a marketer often feels like living in a Holiday Inn Express commercial. An employee you’ve never seen before walks up to your desk and offers some advice: “I think you should make the logo bigger and use some glitter.” “I’m sorry, you don’t look familiar. Are you new in the marketing department?” “No, I’m…
NACS Show: Innovating Like a Start Up
The following originally appeared in Convenience Store Decisions and features W. Capra Senior Consultant, Jim Duboyce. Sheetz aims to empower an incubator team to strategize new initiatives for Sheetz that will position it for the future. In a Sunday, Oct. 7 educational session on innovating like a start up, Moderator Jim Duboyce, senior consultant, W. Capra Consulting,…
Loyalty Points to Ponder
The following originally appeared in Convenience Store Decisions and is written by W. Capra Executive Consultant, Ed Collupy. When considering a new loyalty program, asking the right questions can help you determine which option is best for your business. Many convenience operators have their own experiences they can rely on related to loyalty programs either from…
The Annual Expedition - A Look at NRF's Big Show
The following story is reposted from Convenience Store Decisions and is written by W. Capra Executive Consultant, Ed Collupy. Innovation in 2018 will be about retailer & solution provider collaboration, thinking about not only the new, but extending what’s in place today. It’s a journey that more convenience/petro retailers and service providers, large and small…
Creating the Frictionless Journey Your Customers Want and Demand
The following article has been re-posted from Convenience Store Decisions. The original posting can be found here. Create a powerful customer experience solution where the customer can easily identify and manage their relationship with your brand. By Ed Collupy These were insights & remarks I prepared for a session on Customer Engagement that I cohosted…
Unlocking Security Issues
The following article has been re-posted from Convenience Store Decisions. The original posting can be found here. A multi-faceted approach to store security—from locks and cameras to smart safes and best practices in data security—is necessary to keep c-stores safe from theft in 2017. By Ed Collupy Around-the-clock business like the retail petroleum/convenience store industry…
No Reward in Overturning Debit Reform
The following has been re-posted from Convenience Store Decisions. Swipe fees continue to eat away at retailer profits. The income banks gain when consumers use credit cards has increased by more than 50% since 2009, while debit card fees has increased at a slower rate. By Ed Collupy Front-page news is certainly an attention grabber.…