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      Tag: Consumer Engagement

      Is Subscription Loyalty a Fit for Your Consumer Base?

      In this article, the first in our two-part series on subscription loyalty in convenience and retail fuel, we’ll address how to go about evaluating whether a paid tier is right for your program.

      November 16, 2020 by Daniel Kahan No comment(s) DIGITAL+, LOYALTY+, PETRO+ Consumer Engagement, convenience and fuel, CRF, Loyalty, loyalty programs, paid membership, subscription, subscription loyalty
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      Stuzo and W. Capra Partner to Offer Enhanced and Streamlined Implementations

      In an effort to increases speed, efficiency, and value creation for fuel and convenience retailers, W. Capra has partnered with Stuzo to offer enhanced streamlined implementation capabilities. The original press release can be found here. PHILADELPHIA, Sept. 9, 2020 /PRNewswire/ — Stuzo, a leading provider of intelligent 1:1 loyalty, contactless commerce, and modern digital storefront technology and W.…

      September 9, 2020 by wcapra No comment(s) PETRO+, RETAILSYSTEMS+, Uncategorized Consumer Engagement, Contactless, digital storefront, fuel and convenience, implementation, loyalty technology, managed services, stuzo
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      Kroger and Microsoft Partner to Create Digital Grocery Store Concept

      The following has been re-posted from Loyalty360. The original post can be found here.   Retail giant Kroger has announced a new partnership with Microsoft, which aims to improve customer experience by employing the technology company’s popular cloud-based platform Microsoft Azure. Through the partnership, Kroger hopes to create a connected in-store experience. The alliance is…

      January 23, 2019 by Daniel Kahan No comment(s) LOYALTY+, RETAILSYSTEMS+ Consumer Engagement, loyalty programs, Mobile, Retail Tech, Retail Technology, rewards programs
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      W. Capra Discusses Technology Adoption

      The following has been re-posted from Loyalty360, and is taken from a recent interview between Loyalty360 and W. Capra regarding technology adoption. The original post can be found here. How does W. Capra view technological adaptation for brands? Is it a necessity in today’s market? History is littered with once prosperous organizations that failed to…

      September 26, 2018 by Daniel Kahan No comment(s) DIGITAL+, LOYALTY+ b2b, b2b technology, Consumer Engagement, QSR, retail petroleum, technology adaptation
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      Simple Security Tips for Consumers

      We see a steady stream of news stories about data breaches that result in damage to company reputations, impact to share valuation, cost to implement new security measures and in many cases fines and/or penalties to cover the cost of associated fraud. In the payments and security world, we tend to focus on the IT…

      September 20, 2018 by wcapra No comment(s) SECURITY+ consumer data, Consumer Engagement, data security, privacy protection, security
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      Engaging Consumers to Develop Fuel Brand Loyalty

      Differentiation in an Undifferentiated Market Merchants realize that having a loyalty program is a standard requirement and not an added feature in consumer eyes, but the structure of their loyalty offerings can differ between verticals and between merchants operating in the same vertical. In the fuel sector specifically, it can be difficult to create a…

      August 28, 2018 by wcapra No comment(s) LOYALTY+, PETRO+ coalition, Consumer Engagement, convenience, differentiation, FRN, fuel, fuel and convenience, fuel rewards, Loyalty, Major Oil, plenti, shell
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      Does Your App Accept the New Consumer Currency – Data?

      Consumers are offering data, a new currency, in exchange for truly exceptional experiences. Like monetary currencies, the value consumers receive for this new currency will vary, depending on where they exchange it. To succeed, your app must offer an experience in line with consumer value exchange rate expectations. Mobile apps are changing consumer behavior Consumers…

      August 16, 2018 by wcapra No comment(s) DIGITAL+, LOYALTY+, Uncategorized app, apps, Consumer Engagement, consumer experience, currency, Customer Retention, data, data exchange, data security, mobile app, mobile apps, omnichannel, personalization, retention, value exchange
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      Voice Assistants: A New Mobile Frontier for Merchants, Part II of II

      In my previous article, we took a look at the rise in adoption of voice-activated personal assistants by consumers. This follow-up will examine the effect that the rise in voice assistant adoption will have on the merchant landscape. Voice-activated assistants, such as Amazon’s Alexa and Apple’s Siri, are allowing consumers to control home automation functions,…

      May 30, 2018 by wcapra No comment(s) DIGITAL+, PAYMENTS+ Alexa, amazon, apple, apple pay, Bixby, Consumer Engagement, Cortana, mobile payments, order automation, personal assistant, personal voice assistant, Siri, smart speaker, voice assistant
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      Customer Retention: Q&A with Loyalty360

      The following has been re-posted from Loyalty360. The original post can be found here.   Customer retention in 2018, regardless of industry or brand, is completely different than it was even five years ago. Daniel Kahan, Consultant with W. Capra Consulting Group, sat down with Loyaty360 to discuss common mistakes businesses make with customers, how…

      May 10, 2018 by Daniel Kahan No comment(s) DIGITAL+, LOYALTY+ branding, CEM, Consumer Engagement, CRM, customer engagement, customer experience, Customer Retention, product positioning, retention
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      Should Your Organization Find a Loyalty Partner?

      If a loyalty member is part of competitor programs as well, are they actually loyal? In many verticals, consumers follow incentives to register for competing loyalty programs. This is because, for large merchants, a loyalty program in and of itself can no longer be considered a competitive advantage—a loyalty program is a minimum requirement for…

      March 21, 2018 by wcapra No comment(s) DIGITAL+, LOYALTY+ american express, brand loyalty, coalition, competitive advantage, Consumer Engagement, crossover rewards, customer engagement, delta, Loyalty, loyalty coalition, loyalty partner, loyalty partnership, Loyalty Program, loyalty programs, plenti, starwood, value prop, value proposition
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      Forecasting the Future of Digital Wallets

      The question of digital wallet acceptance is a tired one – but for many merchants a decision they might want to reconsider.  Stored credentials, defined as a system or service that stores multiple payment methods for use across multiple websites, is not a new concept.  In fact, many would say it’s not even a hot…

      March 12, 2018 by wcapra No comment(s) DIGITAL+, LOYALTY+, PAYMENTS+ Android, AndroidPay, apple, ApplePay, Consumer Engagement, customer engagement, Digital, digital wallet, digital wallets, googlePay, Mobile, Mobile Payment, mobile payments, mobile wallet, mobile wallets, payment service provider, Payments, PayPal, venmo, wallet
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      Is Your App Best for the Job?

      Customers install your app hoping to complete a task to achieve a desired outcome. Harvard professor Clayton M. Christensen describes this as a Job to be Done in his book, Competing Against Luck: The Story of Innovation and Customer Choice.1 He defines the Job to be Done as the “progress that a person is trying…

      March 1, 2018 by wcapra No comment(s) DIGITAL+ app, clayton christenson, Consumer Engagement, customer engagement, customer need, disruptor, disruptors, job to be done, mobile app, mobile application
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      221 North LaSalle Street Suite 1325 Chicago, IL 60601
      1-312-873-3300
      info@wcapra.com
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