Consumers are offering data, a new currency, in exchange for truly exceptional experiences. Like monetary currencies, the value consumers receive for this new currency will vary, depending on where they exchange it. To succeed, your app must offer an experience in line with consumer value exchange rate expectations. Mobile apps...
Is Your App Best for the Job?
Customers install your app hoping to complete a task to achieve a desired outcome. Harvard professor Clayton M. Christensen describes this as a Job to be Done in his book, Competing Against Luck: The Story of Innovation and Customer Choice.1 He defines the Job to be Done as the “progress...
