Voice Assistants: A New Mobile Frontier for Merchants, Part II of II

In my previous article, we took a look at the rise in adoption of voice-activated personal assistants by consumers. This follow-up will examine the effect that the rise in voice assistant adoption will have on the merchant landscape. Voice-activated assistants, such as Amazon’s Alexa and Apple’s Siri, are allowing consumers...

The Voice Assistant: A New Mobile Frontier for Merchants, Part I of II

Voice activated personal assistants like Amazon’s Alexa or Apple’s Siri have exploded onto the scene.  It’s expected that by 2022, 50% of US households will have at least one smart speaker with personal voice assistant capability.[1]   While the number of devices in use is huge, the functionality they currently offer...

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