This scenario has played out tens of thousands of times: your loyalty/mobile/fill-in-the-blank project, that your project team has been working on for months, is ready to go-live; eight months later, key members of that project team are still providing guidance as it relates to support, use, and everything else related to that project that supposedly…
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The MYTH of getting robbed from your pocket via Contactless Payments
While navigating on social media, I found a video around contactless fraud. The video warns people to be protective of their wallets as he initiated a contactless transaction with another person who carried his wallet inside his back pocket (you can see the video here). Of course, a video like this can generate reactions that…
Does Your App Accept the New Consumer Currency – Data?
Consumers are offering data, a new currency, in exchange for truly exceptional experiences. Like monetary currencies, the value consumers receive for this new currency will vary, depending on where they exchange it. To succeed, your app must offer an experience in line with consumer value exchange rate expectations. Mobile apps are changing consumer behavior Consumers…
Consulting and Parenting
Have you ever thought about becoming a consultant? Maybe you want to hire a consultant and aren’t sure you understand how one approaches the job? Well, if you’re a parent (some of you), have a friend who is a parent (most of you), or were ever a kid yourself (all of you), then you already…