The following has been reposted from Convenience Store Decisions. The original post can be found here. Not so long ago, scan data meant monitoring how many of which items sold. It gave category managers a new response to vendors using purchase data to allocate shelf space. It relieved store employees from taking a best guess at…
Category: PETRO+
Conexxus: Solve Forward Takeaways
The following has been re-posted from Convenience Store Decisions. The original post can be found here. It’s not that you had to be there, but you should have been there. The 2019 Conexxus Annual Conference, held April 28 to May 2 in Nashville, Tenn., was compelling, action-oriented, and a step forward for the convenience store…
POS Systems Advance
The following has been re-posted from the April 2019 edition of Convenience Store Decisions. Don’t blink. It’s only been two months since NRF’s Big Show, where I thought I had learned everything happening with point-of-sale (POS) systems that could possibly impact the convenience and petroleum industry. Well, as time moves on, I’ve learned even more…
How C-stores Can Ward Off the Infiltration of Amazon
The following has been re-posted from Convenience Store News. The original article can be found here. By Tammy Mastroberte, Convenience Store News – 03/21/2019 An Amazon Go store NATIONAL REPORT — Debuting its cashierless store concept in December 2016, Amazon entered the convenience space with Amazon Go. Now, with 10 locations open in Seattle, Chicago…
Targeting the Most Important Technology Investments
The following has been re-posted from Convenience Store News. The original article can be found here. Targeting the Most Important Technology Investments By Angela Hanson – 12/13/2018 NEWARK, N.J. — Technology touches nearly every aspect of convenience retailing today, from loyalty programs to promotions to the point of sale and beyond. As a result, convenience store…
The Challenges of Being a Marketing Professional
Being a marketer often feels like living in a Holiday Inn Express commercial. An employee you’ve never seen before walks up to your desk and offers some advice: “I think you should make the logo bigger and use some glitter.” “I’m sorry, you don’t look familiar. Are you new in the marketing department?” “No, I’m…
NACS Show: Innovating Like a Start Up
The following originally appeared in Convenience Store Decisions and features W. Capra Senior Consultant, Jim Duboyce. Sheetz aims to empower an incubator team to strategize new initiatives for Sheetz that will position it for the future. In a Sunday, Oct. 7 educational session on innovating like a start up, Moderator Jim Duboyce, senior consultant, W. Capra Consulting,…
Loyalty Points to Ponder
The following originally appeared in Convenience Store Decisions and is written by W. Capra Executive Consultant, Ed Collupy. When considering a new loyalty program, asking the right questions can help you determine which option is best for your business. Many convenience operators have their own experiences they can rely on related to loyalty programs either from…
Salty Snacks Charge Forward
The below article, which includes quotations from W. Capra Executive Consultant Ed Collupy, has been re-posted from Convenience Store Decisions. The original article can be found here. As more consumers are shifting to healthier and protein-filled salty snacks as meal replacements, c-stores are well positioned to reap the rewards. By Lisa White, Contributing Editor The…
Engaging Consumers to Develop Fuel Brand Loyalty
Differentiation in an Undifferentiated Market Merchants realize that having a loyalty program is a standard requirement and not an added feature in consumer eyes, but the structure of their loyalty offerings can differ between verticals and between merchants operating in the same vertical. In the fuel sector specifically, it can be difficult to create a…
Insights from the Think Tank session
The following has been re-posted from NACS magazine. “Surround yourself with smart people” is career advice that I continue to put into action. At this year’s Conexxus Annual Conference, nearly 160 attendees had the opportunity to do just that during the Think Tank session. Joining me on stage were business leaders Stephen Hines, chief…
Winning with Electronic Invoices
The following has been re-posted from Convenience Store Decisions. The original post can be found here. Electronic invoices offer clear and measurable benefits and are supported by Conexxus EB2B Working Group, but there’s a need for more supplier engagement. By Ed Collupy Store managers, cross functional retail headquarter teams, merchandise and consumer packaged goods suppliers,…