For Convenience and Fuel Retailers, navigating the minefield of considerations that need to be thought of in relation to Loyalty and Consumer Engagement, surrounding business impacts and business decisions should not be taken lightly. Adding an outside view that has significant industry experience as early as possible in your internal discussions will pay huge dividends…
Category: PETRO+
DCX: Growth Marketing and the Digital Transformation
Executing a successful digital consumer experience (DCX) strategy requires the awareness of what needs to be done to succeed, the knowledge to bring that strategy to bear, and the wisdom to learn from iteration.
The Liability Shift for Outside Payment Fraud at Gas Stations is Looming
There are efficiencies that can be gained with any hardware or software upgrade, especially with a project as intensive as becoming Outdoor EMV compliant.
Managing Work-Life Balance Under COVID-19
Not too long ago, many of us idealized opportunities to work from home. What was not to love about working from the coziness of home? Your kids were at school, you could focus on productivity and you did not have to bother looking at your watch to be sure you could catch the last express…
Is Subscription Loyalty a Fit for Your Consumer Base?
In this article, the first in our two-part series on subscription loyalty in convenience and retail fuel, we’ll address how to go about evaluating whether a paid tier is right for your program.
Foundations of Innovation
As consumer demand for touchless and frictionless experiences has risen rapidly during the COVID-19 pandemic, convenience retailers — on the average — are encountering greater challenges in meeting these needs than retailers in other verticals.
C-store Technology Spending Is Increasing & Evolving
This article originally appeared in the online edition of Convenience Store News, written by contributor Melissa Kress. Convenience Store News’ online content can be found here. The definition of convenience is changing and along with it, so is the role technology plays in the channel. Presenting the 2020 Convenience Store News Technology Study during an Oct.…
Protecting Consumer Privacy
Listen to our resident data privacy expert, Danny Omiliak, discuss data privacy on the latest Convenience Matters podcast episode #253 Protecting Consumer Privacy! During the podcast, Danny and Paige Anderson from NACS discuss data privacy rights, and the implications of those rights on the convenience and retail fuels industry as well as everyday individuals. In…
Behind the Numbers of the 2020 Technology Study
This article originally appeared in Convenience Store News. Convenience Store News’ online content can be found here. It is clear that the COVID-19 pandemic has brought about technology momentum. The impacts of COVID-19 clearly show the tech influence on ways that businesses must now operate. For those retailers participating in the 2020 Convenience Store News…
Stuzo and W. Capra Partner to Offer Enhanced and Streamlined Implementations
In an effort to increases speed, efficiency, and value creation for fuel and convenience retailers, W. Capra has partnered with Stuzo to offer enhanced streamlined implementation capabilities. The original press release can be found here. PHILADELPHIA, Sept. 9, 2020 /PRNewswire/ — Stuzo, a leading provider of intelligent 1:1 loyalty, contactless commerce, and modern digital storefront technology and W.…
How to Retain Newly Acquired Digital Consumers
This article originally appeared in CStore Decisions. CStore Decisions’ online content can be found here. The COVID-19 pandemic has made customers hyperaware of physical touch points while shopping, so it comes as no surprise that retailers across verticals have seen substantially more customers opting to use their digital commerce experience (DCXs). For many c-stores offering…
June 18 COVID Update: Continued Case Acceleration in the South and Southwest
The following summary and its attached report are the tenth in ongoing series by the W. Capra Data Science team on the impact of the Covid-19 outbreak on the industries we service over time. The previous reports can be found in the following links: first report, second, third, fourth, fifth, sixth, seventh, eighth, and ninth.…