Category: LOYALTY+

Leveraging Payments to Enhance Your Business Model

The subscription-based business model offer clear advantages, and many merchants may be overlooking opportunities for their business to grow in this space. Companies like Netflix and Hulu naturally lean toward a subscription revenue model, but less obvious products have found their way into the subscription space as well. The Subscription-Based Market “Subscription boxes,” such as…

Subscription-Based Revenue: It’s Time to Reevaluate Your Business Model

Subscription-based revenue models offer clear advantages to businesses, and many merchants may be overlooking opportunities for their business to grow in this space. Companies like Netflix and Hulu naturally lean toward a subscription revenue model, but less obvious products have found their way into the subscription space as well. The Subscription-Based Market “Subscription boxes,” such…

Should Your Organization Find a Loyalty Partner?

If a loyalty member is part of competitor programs as well, are they actually loyal? In many verticals, consumers follow incentives to register for competing loyalty programs. This is because, for large merchants, a loyalty program in and of itself can no longer be considered a competitive advantage—a loyalty program is a minimum requirement for…

Forecasting the Future of Digital Wallets

The question of digital wallet acceptance is a tired one – but for many merchants a decision they might want to reconsider.  Stored credentials, defined as a system or service that stores multiple payment methods for use across multiple websites, is not a new concept.  In fact, many would say it’s not even a hot…

The Loyalty Sweet Spot

What’s the sweet spot of a loyalty program? If you asked a consumer, you may get a far different answer than if you asked a business. The consumer wants: free items (that they would typically buy anyway) rewarding their current behaviors and shopping frequency at the places where they shop most frequently. A business wants…

Approaching Consumer-Facing Programs: Asking the Right Questions to Deliver Maximum Impact

Earlier this year on CAPRAplus we discussed ensuring that the wants and needs of the consumer are put first when developing any consumer engagement program by asking the question, “Do my consumers really want this?” This time around we will look inward to the merchant to ensure consumer engagement programs fit with the organization and…

Technology as An Accelerator: Petroleum C-Stores

Focusing on Moving Juice The Petroleum Industry has a tremendous amount of fragmentation, from Brand representation, to supply chain economics, to terminal locations, dealer contracts, trucking and delivery, to promotions and retail operations. Within this fragmentation loop, technology, and the appreciation of technology, has been traditionally absent. Distributors, or Jobbers, want to do one thing:…

Spotlight on Loyalty: Part II of II

Loyalty and the Consumer Experience This is Part 2 of a 2-part series. Part 1, “Five Assumptions That Will Doom Your Loyalty Program,” can be found here. Corporate loyalty programs are designed to drive consumers to spend additional funds and to encourage consumers to be loyal enough to their brand that they are willing to…

Spotlight on Loyalty: Part I of II

5 assumptions that will doom your loyalty program Loyalty programs are the cherry on a sundae; consumers come to expect them when making everyday purchases.  While companies commit financial and employee resources to build loyalty programs, they must remember those programs are the cherry; not the ice cream, the bowl or even the hot fudge. …

Approaching Consumer-Facing Programs

“Do my consumers really want this? Will they use it?” This is one of the most fundamental questions any merchant must ask when venturing into a new consumer engagement or payment program. It is also a huge lesson to be learned from both the successes and failures from some of the recent entrants the retail…

Value in Loyalty Programs

Perceiving Value Any loyalty program introduced to market must of course add value to a merchant’s brand. To gain traction, however, it’s required that consumers perceive value in the program as well. Consumers typically choose where to shop based on quality, convenience, service and price. In a recent survey conducted by Colloquy, consumers cited understandability…