As Technology Evolves, So Does the Need for Quality Assurance

As the industry witnesses constant innovation and the introduction of new solutions, QA capabilities have become table stakes for ensuring the smooth functioning of consumer-facing and back-end technology. Whether rolling out new capabilities, maintaining existing solutions, or testing hypotheses, technological advances have introduced new channels that require rigid testing.

Streamline Your Business Operations with AI

In today’s world, our AI models are trained by large amounts of data. When used strategically, these models can present businesses with tremendous opportunities to streamline operations, and these opportunities extend far beyond what LLMs alone can enable.

Retail Economics Are Changing – Are You?

Advertisers are increasingly redirecting their funds from traditional publishers to retailers that are serving as publishers— and this trend is only projected to continue, with retail media spending likely to double in the next four years.

Should You Be Installing a Retail Charge Point Network?

As EV adoption continues to rise, retailers who own real estate face a critical decision on whether, and how, to implement a charge point network. Often described as a nexus of charge points that enables EV owners to charge their vehicles, track which charge points they engage with, and predictably...

How does Artificial Intelligence fit into my business? 

Even without a full-blown AI usage program, giving employees clear direction on where and how AI can be used within your company is crucial. Concerns about consumer privacy, business trade secrets, non-disclosure agreements, the use of copyrighted information, and even the accuracy of ChatGPT’s output need to be addressed in...

How should my business confidently deploy new retail technology solutions?

Implementing new technology or software solutions can be a complex and risky process. To mitigate potential pitfalls and ensure successful deployments, merchants should consider enlisting the help of a trusted third-party testing partner. The key benefits of third-party testing with an industry stalwart like W. Capra should be an integral...

First-Party Data Monetization in Convenience and Energy

Many convenience and energy retailers are sitting on a valuable asset that they have not yet fully monetized: first party data. This data, collected from consumer interactions and transactions, can unveil valuable insights into consumer behavior and preferences.

Personalization and Real-time Messaging

The breadth of benefits that personalization can offer range from increasing customer satisfaction by tailoring experiences and product recommendations to elevating conversion rates by presenting relevant content, offers, and recommendations.

Top Trends Every Retailer Should Be Aware of for 2023

2023 marks the fourth year of a decade that began with a once-in-a-lifetime pandemic that transformed the retail industry. As supply chain issues and other economic challenges caused by the pandemic continue to fester, retailers are finding a new normal with hybrid shopping. This means retailers have even more opportunities...

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