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      Category: CAPRAplus

      The Challenges of Being a Marketing Professional

      Being a marketer often feels like living in a Holiday Inn Express commercial.  An employee you’ve never seen before walks up to your desk and offers some advice: “I think you should make the logo bigger and use some glitter.” “I’m sorry, you don’t look familiar.  Are you new in the marketing department?” “No, I’m…

      October 22, 2018 by wcapra No comment(s) CAPRAplus, LOYALTY+, PAYMENTS+, PETRO+, RETAILSYSTEMS+ Convenience Store, Loyalty, Payments, Petroleum
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      NACS Show: Innovating Like a Start Up

      The following originally appeared in Convenience Store Decisions and features W. Capra Senior Consultant, Jim Duboyce. Sheetz aims to empower an incubator team to strategize new initiatives for Sheetz that will position it for the future. In a Sunday, Oct. 7 educational session on innovating like a start up, Moderator Jim Duboyce, senior consultant, W. Capra Consulting,…

      October 9, 2018 by wcapra No comment(s) CAPRAplus, DIGITAL+, LOYALTY+, PETRO+, RETAILSYSTEMS+ Convenience Store, innovation, Loyalty, Payments, Petro
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      Loyalty Points to Ponder

      The following originally appeared in Convenience Store Decisions and is written by W. Capra Executive Consultant, Ed Collupy. When considering a new loyalty program, asking the right questions can help you determine which option is best for your business. Many convenience operators have their own experiences they can rely on related to loyalty programs either from…

      October 9, 2018 by wcapra No comment(s) CAPRAplus, LOYALTY+, PETRO+, RETAILSYSTEMS+ brand loyalty, C-Store, Convenience Store, fuel, Loyalty, Petroleum
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      How will Blockchain Influence the U.S. Payment Systems?

      If time is money, then why do our payments move so slow? In the 21st century, speed is the name of the game – instant communication via email, text and phone calls are critical to our day-to-day lives, social media has changed way we learn about the latest news and keep up with friends, and…

      February 8, 2018 by wcapra No comment(s) CAPRAplus
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      Changing Signature Requirements - How Will You Be Impacted?

      Starting last year, the 4 major US card brands – MasterCard, Visa, Amex, and Discover – issued announcements that beginning in April 2018, merchants are no longer be required to collect signatures on card present transactions. Each card brand’s program has different rules and requirements about which transactions are exempt from signature collection, but broadly,…

      February 7, 2018 by wcapra No comment(s) CAPRAplus, PAYMENTS+ amex, discover, EMV, mastercard, Signature, visa
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      The Annual Expedition - A Look at NRF's Big Show

      The following story is reposted from Convenience Store Decisions and is written by W. Capra Executive Consultant, Ed Collupy. Innovation in 2018 will be about retailer & solution provider collaboration, thinking about not only the new, but extending what’s in place today. It’s a journey that more convenience/petro retailers and service providers, large and small…

      January 29, 2018 by wcapra No comment(s) CAPRAplus, PETRO+, RETAILSYSTEMS+ Big Show, C-Store, Convenience Store, NRF, Petro, Retail
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      A Better Path to Inventorying

      The following was re-posted from Convenience Store Decisions and features commentary from Ed Collupy. The original posting can be found here. Gaining control over store inventory is a necessary step to boosting your bottom line. When store operators talk about inventory and cash management I always hear them talk about it in terms of accountability,…

      January 15, 2018 by wcapra No comment(s) CAPRAplus
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      Creating the Frictionless Journey Your Customers Want and Demand

      The following article has been re-posted from Convenience Store Decisions. The original posting can be found here. Create a powerful customer experience solution where the customer can easily identify and manage their relationship with your brand. By Ed Collupy These were insights & remarks I prepared for a session on Customer Engagement that I cohosted…

      November 7, 2017 by wcapra No comment(s) CAPRAplus consumer experience, Convenience Store, CSDecisions, customer journey, customer service, frictionless, NACS Show, NCR, self checkout
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      Know Your Decision Makers and Build Your Community of Support

      Having trouble getting a project or initiative in motion?  Are people your biggest challenge? Regardless of your level or position within a company, you need to gain support for your effort and get the commitment to the next steps. Knowing how people respond to change and how they make decisions is paramount to getting the…

      November 6, 2017 by wcapra No comment(s) CAPRAplus, DIGITAL+, PAYMENTS+, RETAILSYSTEMS+ Change Management, Decision Making, Teamwork
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      Whitepaper: Managing Risk in Faster Payments Systems

      Under direction from the Faster Payments Task Force (FPTF), the United States seeks to modernize its payments infrastructure and develop a new system which can provide safe, ubiquitous, and faster payment capabilities to all stakeholders in the payments value chain. The opportunities created by the instantaneous movement of money around the world create an equal…

      November 1, 2017 by wcapra No comment(s) CAPRAplus, PAYMENTS+ capraplus, Faster Payments, Faster Payments Task Force, Federal Reserve, FPTF, Payment Architecture, Payments, W.Capra, WCCG
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      Approaching Consumer-Facing Programs: Asking the Right Questions to Deliver Maximum Impact

      Earlier this year on CAPRAplus we discussed ensuring that the wants and needs of the consumer are put first when developing any consumer engagement program by asking the question, “Do my consumers really want this?” This time around we will look inward to the merchant to ensure consumer engagement programs fit with the organization and…

      October 30, 2017 by wcapra No comment(s) CAPRAplus, LOYALTY+, PAYMENTS+, RETAILSYSTEMS+ brand loyalty, Consumer Engagement, consumer facing programs, customer support, engagement programs
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      Unlocking Security Issues

      The following article has been re-posted from Convenience Store Decisions. The original posting can be found here. A multi-faceted approach to store security—from locks and cameras to smart safes and best practices in data security—is necessary to keep c-stores safe from theft in 2017. By Ed Collupy Around-the-clock business like the retail petroleum/convenience store industry…

      October 9, 2017 by wcapra No comment(s) CAPRAplus, PETRO+, RETAILSYSTEMS+, SECURITY+ Convenience Store, data security, Data Threat Report, Internet of Things, IoT, national retail federation, point of sale, POS integration, retail petroleum
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      221 North LaSalle Street Suite 1325 Chicago, IL 60601
      1-312-873-3300
      info@wcapra.com
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