Loyalty and the Consumer Experience This is Part 2 of a 2-part series. Part 1, "Five Assumptions That Will Doom Your Loyalty Program," can be found here. Corporate loyalty programs are designed to drive consumers to spend additional funds and to encourage consumers to be loyal enough to their brand...
Spotlight on Loyalty: Part I of II
5 assumptions that will doom your loyalty program Loyalty programs are the cherry on a sundae; consumers come to expect them when making everyday purchases. While companies commit financial and employee resources to build loyalty programs, they must remember those programs are the cherry; not the ice cream, the bowl...
EMV Hopes – An Implementation Update
The following has been re-posted from C-Store Decisions. The original article can be found here. As retailers struggle with compliance, chargebacks from the liability shift have been larger than anyone in the industry anticipated. By Ed Collupy The implementation of EMV (Europay, Mastercard and Visa) chip card acceptance should be...
Approaching Consumer-Facing Programs
“Do my consumers really want this? Will they use it?” This is one of the most fundamental questions any merchant must ask when venturing into a new consumer engagement or payment program. It is also a huge lesson to be learned from both the successes and failures from some of...
Where Do Fraudsters Go?
There are undoubtedly hundreds of cybersecurity and fraudulent attacks being committed at this very moment. While merchants have invested time, resources, technology, and hundreds of millions of dollars to protect sensitive company and customer data, fraud continues to rise at an exponential rate. Fraud is Migrating While the U.S. continues...
SIEM Without Limits
The following presentation from W. Capra’s Joe Piggeé Sr., along with the associated article below, has been re-posted from Information Security Solutions Review. You can find the original posting here. In this video you will: Understand what SIEM is. Learn what a SIEM can do. Know what to expect of...
Store Data Deserves Protection Too
The following, written by W. Capra’s Ed Collupy, has been re-posted from C-Store Decisions. As c-store retailers implement enhanced inventory-management solutions, they should also consider doing more to secure inventory data. So much of the attention on data security in the last few years has been focused on payments and...
Focus 2016: Measured in Seconds
Recently, Intel Security hosted its annual flagship security conference “Focus” in Las Vegas. The tone of the conference was set by Sr. Vice President of Intel Security and keynote speaker Chris Young. With Intel Security set to spin off its security unit, attention was sharply focused on the soon to...
EMV: Stalled at the Pump
The convenience and fuel retailing industry is buzzing about the announcements from VISA, Mastercard, and American Express that they will delay most of the liability shift for automated fuel dispenser (AFD EMV chip card transactions by 3 years. Convenience store operators and gasoline retailers were preparing to meet the October...
Thankful For…
The following is re-posted from Convenience Store Decisions and features commentary from W. Capra executive consultant, Ed Collupy. Thankful For... Technology in the CStore/Petro industry... Handheld devices, connected wirelessly for computer assisted ordering Applicant tracking systems for the many new people looking to join the industry workforce Networking solutions to...
Forecourt Evolution
The following excerpt, re-posted from Convenience Store Decisions, is an excerpt from Lisa White’s article “Back Office & Forecourt Evolution,” which contains contributions from W. Capra’s Ed Collupy. FORECOURT BREAKTHROUGHS When it comes to new developments in forecourt marketing, much of the focus has been on incorporating technology, such as...
No Reward in Overturning Debit Reform
The following has been re-posted from Convenience Store Decisions. Swipe fees continue to eat away at retailer profits. The income banks gain when consumers use credit cards has increased by more than 50% since 2009, while debit card fees has increased at a slower rate. By Ed Collupy Front-page news...
