Author: wcapra

Remote ordering and curbside pickup arrived quickly during the pandemic- what will merchants deliver next?

The COVID-19 pandemic brought an acute need to quickly implement remote ordering, delivery and curbside pickup, along with flexible online payment options. Having forever relied on customers coming into their locations to buy items and interact directly, their very survival was on the line. Speed to implement became the sole criteria, with thoughts about customers,…

Frictionless Stores are Fast Becoming a Necessity

When consumers develop a want or a need for a good or a service, they ask themselves a question: what’s the quickest and easiest way to obtain it? As frictionless experiences gain popularity, your brand experience must be flexible and efficient enough to ensure you gain inclusion in your consumer’s consideration set.

What’s happened with chargebacks since the Outdoor EMV Liability Shift?

For petroleum marketers, the April 17, 2021, Outdoor EMV liability shift has come and gone, but how has the shift impacted chargebacks at sites? Petroleum marketers have reported an influx of incorrect chargebacks flowing through, citing three primary aberrations: mobile transactions showing chargeback reasons related to EMV transactions, reason codes related to goods and services…

How does your organization implement and operate its Security Environment?

Security breaches, threats and attacks remain in the news on nearly a daily basis- most recently, the ransomware attack on the Colonial Pipeline company made headlines due to its massive impact on the fuel supply chain. Nick Stavropoulos, Director of Security at W. Capra stressed, “Implementing and operating your security program the right way will…

Choosing Your Custom Development Vendor

Given the complexity of today’s organizational architectures, the need for custom development work has become increasingly prevalent. However, for organizations seeking to embark on custom development initiatives, the race to implement can oftentimes cloud decision-makers from asking key questions to ensure they are selecting the right development shop for the job.

How should petroleum marketers think about electric vehicles and their impact?

As the number of electric vehicles on the road begins to climb, gas station operators need to begin thinking about how they will keep consumers who have long filled up their gasoline engines on their lots. For petroleum marketers looking to be early movers, the lack of mass adoption of electric vehicles, combined with differing…

Loyalty For Fuel Retailers Has Never Required More Decisions

For Convenience and Fuel Retailers, navigating the minefield of considerations that need to be thought of in relation to Loyalty and Consumer Engagement, surrounding business impacts and business decisions should not be taken lightly. Adding an outside view that has significant industry experience as early as possible in your internal discussions will pay huge dividends…