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      Month: October 2018

      The Challenges of Being a Marketing Professional

      Being a marketer often feels like living in a Holiday Inn Express commercial.  An employee you’ve never seen before walks up to your desk and offers some advice: “I think you should make the logo bigger and use some glitter.” “I’m sorry, you don’t look familiar.  Are you new in the marketing department?” “No, I’m…

      October 22, 2018 by wcapra No comment(s) CAPRAplus, LOYALTY+, PAYMENTS+, PETRO+, RETAILSYSTEMS+ Convenience Store, Loyalty, Payments, Petroleum
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      CaaS/MaaS – Crime as a Service/Malware as a Service

      Technology has always proven to be a double-edged sword throughout history; as the world improves technology standards and efficiency, so do the bad guys. The latest iteration of threats come in the form of what we know today as SaaS, but are re-engineered for malicious purposes and redefined as CaaS (crime as a service). As…

      October 16, 2018 by wcapra No comment(s) SECURITY+ CaaS, Crime as a Service, cyber crime, cyber criminals, deep web, MaaS, Malware as a Service, malware protection
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      NACS Show: Innovating Like a Start Up

      The following originally appeared in Convenience Store Decisions and features W. Capra Senior Consultant, Jim Duboyce. Sheetz aims to empower an incubator team to strategize new initiatives for Sheetz that will position it for the future. In a Sunday, Oct. 7 educational session on innovating like a start up, Moderator Jim Duboyce, senior consultant, W. Capra Consulting,…

      October 9, 2018 by wcapra No comment(s) CAPRAplus, DIGITAL+, LOYALTY+, PETRO+, RETAILSYSTEMS+ Convenience Store, innovation, Loyalty, Payments, Petro
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      Loyalty Points to Ponder

      The following originally appeared in Convenience Store Decisions and is written by W. Capra Executive Consultant, Ed Collupy. When considering a new loyalty program, asking the right questions can help you determine which option is best for your business. Many convenience operators have their own experiences they can rely on related to loyalty programs either from…

      October 9, 2018 by wcapra No comment(s) CAPRAplus, LOYALTY+, PETRO+, RETAILSYSTEMS+ brand loyalty, C-Store, Convenience Store, fuel, Loyalty, Petroleum
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      The MYTH of getting robbed from your pocket via Contactless Payments

      While navigating on social media, I found a video around contactless fraud. The video warns people to be protective of their wallets as he initiated a contactless transaction with another person who carried his wallet inside his back pocket (you can see the video here). Of course, a video like this can generate reactions that…

      October 1, 2018 by wcapra No comment(s) PAYMENTS+, SECURITY+, Uncategorized Contactless, contactless payments, EMV, fraud, fraud mitigation, fraud scheme
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      221 North LaSalle Street Suite 1325 Chicago, IL 60601
      1-312-873-3300
      info@wcapra.com
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