Differentiation in an Undifferentiated Market Merchants realize that having a loyalty program is a standard requirement and not an added feature in consumer eyes, but the structure of their loyalty offerings can differ between verticals and between merchants operating in the same vertical. In the fuel sector specifically, it can be difficult to create a…
Month: August 2018
India Drafts Policy to Reduce Influence of Large Tech Companies
The following has been re-posted from Loyalty360. The original article can be found here. The draft of a new e-commerce policy has emerged in India, one that calls for a “level playing field” between Indian businesses and global competitors. The policy, if enacted, would require tech companies like Amazon or Google to store data collected…
Does Your App Accept the New Consumer Currency – Data?
Consumers are offering data, a new currency, in exchange for truly exceptional experiences. Like monetary currencies, the value consumers receive for this new currency will vary, depending on where they exchange it. To succeed, your app must offer an experience in line with consumer value exchange rate expectations. Mobile apps are changing consumer behavior Consumers…
What does the Visa ban by a Kroger subsidiary mean for other merchants?
In response to ever increasing payment processing costs, a collection of 21 stores and five gas stations owned by a Kroger subsidiary in California have announced they will stop accepting Visa credit transactions on August 14th. Kroger overall does have a strong relationship with Mastercard through a co-branded card program partnership. Is this move to…
Insights from the Think Tank session
The following has been re-posted from NACS magazine. “Surround yourself with smart people” is career advice that I continue to put into action. At this year’s Conexxus Annual Conference, nearly 160 attendees had the opportunity to do just that during the Think Tank session. Joining me on stage were business leaders Stephen Hines, chief…