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      Month: August 2018

      Engaging Consumers to Develop Fuel Brand Loyalty

      Differentiation in an Undifferentiated Market Merchants realize that having a loyalty program is a standard requirement and not an added feature in consumer eyes, but the structure of their loyalty offerings can differ between verticals and between merchants operating in the same vertical. In the fuel sector specifically, it can be difficult to create a…

      August 28, 2018 by wcapra No comment(s) LOYALTY+, PETRO+ coalition, Consumer Engagement, convenience, differentiation, FRN, fuel, fuel and convenience, fuel rewards, Loyalty, Major Oil, plenti, shell
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      India Drafts Policy to Reduce Influence of Large Tech Companies

      The following has been re-posted from Loyalty360. The original article can be found here. The draft of a new e-commerce policy has emerged in India, one that calls for a “level playing field” between Indian businesses and global competitors. The policy, if enacted, would require tech companies like Amazon or Google to store data collected…

      August 22, 2018 by Daniel Kahan No comment(s) DIGITAL+, SECURITY+ amazon, b2b, data analytics, data regulation, telecom, telecom regulation, user data, user privacy
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      Does Your App Accept the New Consumer Currency – Data?

      Consumers are offering data, a new currency, in exchange for truly exceptional experiences. Like monetary currencies, the value consumers receive for this new currency will vary, depending on where they exchange it. To succeed, your app must offer an experience in line with consumer value exchange rate expectations. Mobile apps are changing consumer behavior Consumers…

      August 16, 2018 by wcapra No comment(s) DIGITAL+, LOYALTY+, Uncategorized app, apps, Consumer Engagement, consumer experience, currency, Customer Retention, data, data exchange, data security, mobile app, mobile apps, omnichannel, personalization, retention, value exchange
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      What does the Visa ban by a Kroger subsidiary mean for other merchants?

      In response to ever increasing payment processing costs, a collection of 21 stores and five gas stations owned by a Kroger subsidiary in California have announced they will stop accepting Visa credit transactions on August 14th.  Kroger overall does have a strong relationship with Mastercard through a co-branded card program partnership.  Is this move to…

      August 15, 2018 by wcapra No comment(s) PAYMENTS+ cobrand, Interchange, kroger, mastercard, Payment Processing, payments processing, visa, visa ban
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      Insights from the Think Tank session

      The following has been re-posted from NACS magazine.   “Surround yourself with smart people” is career advice that I continue to put into action. At this year’s Conexxus Annual Conference, nearly 160 attendees had the opportunity to do just that during the Think Tank session. Joining me on stage were business leaders Stephen Hines, chief…

      August 8, 2018 by wcapra No comment(s) DIGITAL+, PETRO+ AI, artificial intelligence, conexxus, NACS, NACS News, Research, thank you for being late, think tank, Trends
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      W. Capra Consulting Group © 2019.
      221 North LaSalle Street Suite 1325 Chicago, IL 60601
      1-312-873-3300
      info@wcapra.com
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