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      Month: March 2018

      Should Your Organization Find a Loyalty Partner?

      If a loyalty member is part of competitor programs as well, are they actually loyal? In many verticals, consumers follow incentives to register for competing loyalty programs. This is because, for large merchants, a loyalty program in and of itself can no longer be considered a competitive advantage—a loyalty program is a minimum requirement for…

      March 21, 2018 by wcapra No comment(s) DIGITAL+, LOYALTY+ american express, brand loyalty, coalition, competitive advantage, Consumer Engagement, crossover rewards, customer engagement, delta, Loyalty, loyalty coalition, loyalty partner, loyalty partnership, Loyalty Program, loyalty programs, plenti, starwood, value prop, value proposition
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      Forecasting the Future of Digital Wallets

      The question of digital wallet acceptance is a tired one – but for many merchants a decision they might want to reconsider.  Stored credentials, defined as a system or service that stores multiple payment methods for use across multiple websites, is not a new concept.  In fact, many would say it’s not even a hot…

      March 12, 2018 by wcapra No comment(s) DIGITAL+, LOYALTY+, PAYMENTS+ Android, AndroidPay, apple, ApplePay, Consumer Engagement, customer engagement, Digital, digital wallet, digital wallets, googlePay, Mobile, Mobile Payment, mobile payments, mobile wallet, mobile wallets, payment service provider, Payments, PayPal, venmo, wallet
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      Biometric Authentication: Evolving from Knowing Your Password to Being Your Password

      For over 50 years, passwords have served as access controls for technology. Paradoxically, as the technology that we use in our everyday lives has rapidly evolved to meet our every need, passwords and security have largely remained unchanged since their inception. Today, the average American has more than 130 online accounts associated with a single…

      March 2, 2018 by wcapra No comment(s) DIGITAL+ biometric authentication, biometrics, passwords, security
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      Is Your App Best for the Job?

      Customers install your app hoping to complete a task to achieve a desired outcome. Harvard professor Clayton M. Christensen describes this as a Job to be Done in his book, Competing Against Luck: The Story of Innovation and Customer Choice.1 He defines the Job to be Done as the “progress that a person is trying…

      March 1, 2018 by wcapra No comment(s) DIGITAL+ app, clayton christenson, Consumer Engagement, customer engagement, customer need, disruptor, disruptors, job to be done, mobile app, mobile application
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      W. Capra Consulting Group © 2021.
      221 North LaSalle Street Suite 1325 Chicago, IL 60601
      1-312-873-3300
      info@wcapra.com
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