Earlier this year on CAPRAplus we discussed ensuring that the wants and needs of the consumer are put first when developing any consumer engagement program by asking the question, “Do my consumers really want this?” This time around we will look inward to the merchant to ensure consumer engagement programs...
Pardon the Interruption
Reprinted from NACS Magazine [September 2017] with permission. For more information about NACS and subscription information for NACS Magazine, please go to www.convenience.org or contact NACS at (703) 684-3600. NACS Magazine interviewed the late USA Today founder Allen “Al” Neuharth in September 2008, a time when headlines screamed that print...
Find W. Capra at NACS
For those who will be attending the NACS Show next week, be sure to check out W. Capra in the following sessions: Founding Partner Pat Raycroft will be speaking on a panel session on SOFTWARE TESTING…IS THAT REALLY MY RESPONSIBILITY? Executive Consultant Ed Collupy will be moderating a session on TECH...
Unlocking Security Issues
The following article has been re-posted from Convenience Store Decisions. The original posting can be found here. A multi-faceted approach to store security—from locks and cameras to smart safes and best practices in data security—is necessary to keep c-stores safe from theft in 2017. By Ed Collupy Around-the-clock business like...
Have You Identified Your Holiday Mobile Strategy?
The sheer amount of pumpkin spice flavored offerings in the recent marketplace tells us that the holiday season is right around the corner (or it could just be an impatient marketplace offering pumpkin spice as early as July?). Last holiday season, consumers flocked in droves to their smartphones to complete...
The Dust Has Settled On Equifax. What Now?
On September 7, Equifax, one of the “big three” U.S. credit bureaus, announced a massive data breach impacting an estimated 143 million Americans. Now that preliminary information related to the breach has been released, this CapraPLUS post reflects on what happened, the impacts of the event (both immediate and long-term),...
