PAYMENT METHODS
Today's economic environment has introduced additional challenges for retailers that want to implement branded payment programs (co-brand, private label, gift cards, etc.). As more product alternatives come to market, it becomes more critical to select the correct product for your business objectives.
W. Capra will help you along the journey through strategy, selection, marketing, systems and execution. We will work with you to maximize your products KPI's while ensuring your contact is written in a way to protect your consumer and your business.
Business metrics we will focus on include:
- Issuance
- Usage
- Transaction volume (in network / out of network)
- Breakage
- Recievables
- Marketing contributions
Our consultants have worked with the types of products including:
- Co-brand credit cards
- Private label debit cards
- Co-brand debit cards
- Closed loop debit cards
- Gift / stored value cards
- Open loop stored value cards
Whether you're implementing a full set of branded payment cards or just adding to an already established portfolio, we have the expertise to help you.